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CASE STUDY:
FJORDKRAFT
ABOUT Fjordkraft
Fjordkraft AS sells electricity to customers all over Norway. The business is the purchase, sale and portfolio management of electricity for households and municipalities, as well as private and public companies.
On 25 April 2017, Fjordkraft AS also became a supplier of mobile telephony in the private market. In the quarterly presentation for the first quarter of 2020, Fjordkraft stated that the company had 110,000 mobile customers.
Fjordkraft is thus Norway's largest mobile operator without its own network.
BERGEN
Headquarter
CHARGE POINT OPERATOR
Segment
1.4 million
Customers
Fjordkraft operates in three regions – Norway, Sweden, and Finland – and is the best-known electricity retailer in the former nation, with an awareness of 89%. In 2022, its total number of customers it has a power agreement with came to 954. It’s also one of only three energy suppliers that operates across the entire business segment, including SOHOs, SMEs, large customers, and public entities, strengthening its position as a partner.
Jørgen Daae is a product manager for business-to-business customers at Fjordkraft and has worked at the company for six years. As product manager, he’s had ownership of various sustainable products including its EV charging offering.
Daae has seen a lot of change in his time with Fjordkraft. When he started, the charge point operator only offered energy consumption products but has since established what it calls ‘climate smart’ products to help customers to reduce energy costs and adopt renewable solutions.
The reasons Fjordkraft has expanded its offering so much are multi-layered. “It’s mostly customer demand,” says Daae, “but also it makes sense to offer products that are otherwise attacking our main source of income. When customers install EV charging networks or solar panels, they’re lowering their energy consumption, which reduces our income. So by providing these services to our customers, we are able to maintain revenue. Customers can come to us for everything, and we’re able to help them make the greenest choices.”
"When customers install EV charging networks or solar panels, they’re lowering their energy consumption, which reduces our income. So by providing these services to our customers, we are able to maintain revenue. Customers can come to us for everything, and we’re able to help them make the greenest choices."
Climate smart
The main way Fjordkraft helps customers is through its ‘climate smart’ concept. The charge point operator considers itself an energy partner and the customer goes to Fjordkraft with all its energy needs. “Whatever it is – a regular agreement for their energy consumption, or something else that helps them lower or manage their energy use – we seek to help them,” says Daae.
“These are all types of products that we were involved in with smaller companies. We have a partnership model where we find various suppliers we can collaborate with in order to develop a product that we can then launch.”
Fjordkraft further supports customers through a tool whereby customers can type their address into the website and see exactly how many solar panels can be installed, how much energy they will produce, and how much money can be saved. “You get a predictable energy cost and the knowledge that your CO2 footprint is reduced,” says Daae.
“We supply tailor-made solutions, even if you have uneven roofing. Probably the biggest benefit for the customer is that we take responsibility for the entire process and offer the most suitable solution.”
Adopting EV charging
The reason Fjordkraft took CURRENT on as a close collaborator is that customers were making their interest in EV charging known, and wanted the charge point operator to add this solution to its repertoire. “In Norway, EVs have become extremely popular,” Daae explains, “and demand for chargers is huge, especially in the housing segment.
“We have a lot of customers in the building infrastructure market and they were coming to us with EV charging questions, but we didn’t have a product to sell them yet.” As such, Fjordkraft started inviting EV charging solution providers to pitch what they had to offer. The business was interested in an ownership model where the customer installs and owns and metering, while Fjordkraft would administer and manage the energy.
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Creating a white-label solution with CURRENT
“CURRENT was the best fit,” says Daae. “They had great knowledge of the Norwegian market and an easy-to-use system. They’re good, competent people, and we have a very solid relationship with them.”
The businesses joined forces in 2019 and started serving Fjordkraft’s customers as quickly as possible. “We rigged up the entire system to serve customers,” Daae says. “We had a white-label solution for our app, and the feedback we have had from them is that they’re happy with the solution and the system. It delivers exactly what it’s supposed to deliver, and they have the necessary tools and services in that portal to meet their needs.”
From Daae’s own perspective, CURRENT’s system speaks for itself. There is a broad range of services within it so that even advanced users can have their needs met, and for those who just want something simple, that’s accommodated as well.
“CURRENT was the best fit. They had great knowledge of the Norwegian market and an easy-to-use system.
Daae adds: “The other benefits of working with CURRENT are that we have an open relationship with them and are on the same path. We both see the market changing and have a strong idea of what we want to be able to offer our customers. That means we can have honest discussions; we meet regularly to do this and see the customer as the focus. It’s a really good collaboration.”
The collaboration is set to continue in that same mutually inspiring vein. “CURRENT is able to adapt to and implement the needs of the customers, so the future of this partnership seems like a positive one,” Daae concludes. “Working with them gives us extra perspective where it’s needed.”
If you’d like to find out how CURRENT’s EV charging management platform could help your business, book a demo here.
